This interactive banner demonstrates the difficulty of importing -- and how DHL's Import Express product can make it a whole lot easier. Users are invited to use their cursors to virtually shake the hands of three trading partners. The ad simultaneously uses audio -- "Welcome, nice to meet you" -- and text --"Is he trying to crush my hand?" --to contrast what people say and what they may really be thinking. After the user completes the handshakes, the banner resolves with an offer to get a free handbook on global business practices.