Cannes Lions
CARMICHAEL LYNCH, Minneapolis / SUBARU / 2019
Overview
Entries
Credits
Background
Pay attention to the nature of the dream/memory sequence as it relates to what is happening to the driver. He slips into warm moments with his family that start to not make sense and to fall apart as his life literally starts to fall apart, until it doesn’t.
Execution
No other format can tell a story in such an emotionally compelling fashion as well-crafted film technique. A large portion of the footage was filmed with a high-speed Phantom camera. Certain computer-generated objects were created to insert into the slow-motion sequence inside the car. The visual effects during the dream sequence were done practically with wires and air guns.
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