Cannes Lions

Important Moments

CARMICHAEL LYNCH, Minneapolis / SUBARU / 2019

Film

Overview

Entries

Credits

Overview

Background

Pay attention to the nature of the dream/memory sequence as it relates to what is happening to the driver. He slips into warm moments with his family that start to not make sense and to fall apart as his life literally starts to fall apart, until it doesn’t.

Execution

No other format can tell a story in such an emotionally compelling fashion as well-crafted film technique. A large portion of the footage was filmed with a high-speed Phantom camera. Certain computer-generated objects were created to insert into the slow-motion sequence inside the car. The visual effects during the dream sequence were done practically with wires and air guns.

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