Subaru have been able to directly attribute £1,603,800 of revenue to DM and email alone, delivering an ROI of over £30 to every £1 spent. •‘Month on month’ enquiries were up 228% at launch.

•Online advertising achieved click-through rates as high as 2.13% and an average of 0.9% (three times the industry average).

•Email activity achieved a 9% click-through and a 21% enquiry conversion rate from click-through.

•Direct mail achieved an impressive 2.6% response rate and a conversion to sale rate of 1.1% within three months.

•The microsite received 104,000 hits in the first month.