Cannes Lions
SCHOLZ & FRIENDS HAMBURG, Hamburg / ALDI / 2017
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We introduce three wanderers. Strange men who travelled to the edge of the world and came back to share their experiences with us. But no matter how far they travelled, thanks to Smart Roaming by Aldi Suisse Mobile, they never lost connection with their home.
The new generation of always-on individuals seeks for best connectivity everywhere, all the time. At the same time, they are constantly seeking new and exciting real-life experiences and therefore do a lot of travelling.
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