Cannes Lions
BRAIN, Warsaw / HBO / 2012
Overview
Entries
Credits
Execution
The choice of characters and their problems was not incidental. We carefully planned all the scenes, connected the characters in our mini-events with characters in the series. The type of problems in the events was comparable with the problems of patients of Dr. Wolski. The viewers of our events were real-life people passing by. Their reactions were spontaneous and natural, sometimes even surprising for us.
Outcome
As a result, we’ve had numbers of positive comments from the viewers offline – while performing and online – after placing the viral films from the events on the Internet.We’ve managed to 'domesticate' the idea of psychotherapy and got people interested in HBO's 'Bez Tajemnic' series. The series’ launch was described by our client as a great success and season 2 is being shot as we speak.
Similar Campaigns
12 items