The campaign was enormously successful. Out of the 100 people addressed, 22% contacted Hartmann directly. An impressive 14% took up the offer of a consultation, and 6% agreed to integrate the topic into their publication – in addition to featuring solutions offered by Hartmann. The impact of this response rate, however, is best reflected by the number of new contacts it generated. Put in real terms, the mailing yielded over 10 million contacts in the relevant target groups via the German trade journals Apotheken Umschau and Vital.