Penguin Audiobooks have a great selection of titles across genres. Combined with wonderful narration in each title, stories across myriad worlds come alive in your ear. In this case, the world of Indian Mythology. And through this ad, we let people know that when listening to a Penguin Audiobook, your ear's a stage.

We wanted to convince people that Penguin Audiobooks transforms titles based on Indian mythology into deeply immersive literary experiences as well. The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in water. Taking centre-stage in the ‘ear arena’ is Arjuna, who succeeds. The arena is faithfully recreated in a mix of the Hindu and Buddhist architecture styles of India and South Asia. The houses, costumes, tropical vegetation and even the ceremonial elephants are based on medieval Indian paintings, bringing alive the first hand experience of a Penguin audiobook.

We were sure from the outset that the posters had to be a visual delight to really catch their attention. And they didn't disappoint as audio book trials, store enquiries and online purchases shot up significantly during the campaign period