A kitchen window is her window to the outside world which enables her to exchange gossip and news.As windows were our channels of choice and window gossips the best ways to induce conversations & spread the news - we created a character called “Khidki(window) Amma(aunt) ”- the village gossip.She was unleashed in each village, she went from window to window, commenting on the state of the kitchen, the watery eyes of the housewives, telling them what she thinks about her neighbours and inviting them to attend her gossip show in the street theatre format.

An Independant research was conducted by Barometer research. Awareness of the health hazards of IAP went up drastically, in most cases, almost three times. More than 86% of housewives remembered the solutions to reduce the IAP in their kitchens. The objective was over-achieved.