Cannes Lions

Industry Firsts

MPC, Culver City / CHEVROLET / 2020

Film
Demo Film
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Overview

Entries

Credits

Overview

Execution

The challenge was to showcase the different eras, remaining authentic to the visual style of each time period throughout. So, it was important to be familiar with the different film styles over the generations, to ensure that the styles for each car and time period felt authentic.

We did our own research, pulling references from each era going back to the 20s, to get a comprehensive idea of the mood of each year. We also played around with a lot of old film LUTs, messing around with the image to make the reds bleed to make it feel like an old image - one was Kodak's "Ektachrome", one had a hand-painted style, and one was a technicolor look from the 50s.

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