Coffee tastes wonderful, awakens positive associations and provides a practical analogy: hardware and software belong together as inseparably as hot water and ground beans.

Plus, coffee has an invigorating effect on the organism. Just like IBM/SAP solutions give medium-sized companies that decisive extra momentum!

For a cold call, an outstanding result: 3% of the target group would consider investing in a solution from IBM/SAP for their next project (status November 2003).