Cannes Lions

INFANT DEATH APPEAL

JWT LONDON, London / FOUNDATION FOR THE STUDY OF INFANT DEATHS / 2009

Film
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Our task was to raise awareness of the dangers of infant death. The target audience were any women who had recently given birth or who were thinking of having a baby.A powerful film was created to get the audience to realise the dangers of infant death and to go to the FSID website where they can find out more information and be educated on the problems that exist.

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