For an immunity solution that combats the harmful effects of bacteria, using bacteria itself as the medium of communication is immediately relevant both to category, and brand.

The art pieces that were situated on customized petri dishes were displayed on top of black pedestals.

More than 500 guests attended the three-day exhibit. Their social media posts about the art spread to thousands. Given the success of this pilot, plans are in place to replicate the exhibition on a larger scale in at least two more locations.