Falter is an independent newspaper from Vienna, Austria. It’s well known for its investigative and socio-critical journalism. With the campaign 'Get me out of here'; having run for 7 successful years, the client asked for an impactful way to promote Falter's image as an independent & investigative newspaper. Knowing they had a low budget, they asked for a creative and bold idea that would get people talking.

The ad was brought to life in a dark and gritty black and white look. It was crafted with a combination of traditional and digital media, which allowed the necessary freedom in production and animation while keeping the roughness of analogue drawings. To make various ways of animation and different types of effect footage work in one single illustrative painted look, we developed a technical pipeline allowing full creative control both on the timing and animation side as well as art direction until the very end. Every background and every character was hand drawn and then brought into a 3D environment. Using Photoshop and some footage created in Cinema 4D, each scene was created as a single layered painted illustration, then deconstructed, animated and composed in After Effects. To allow a realistic jitter and light flicker, the lights on figures and objects were painted on several separate layers.