The Infinit Eyewear site is constantly innovating and using new forms of communication. For Valentine’s Day we created a spot where different people who are in love talk about love in a special way. The concept to communicate was: Your eyes can say everything. Objectives: Driving more traffic to and within the site and to continue innovating with different types of communication in and outside the site.

Target Group:Regular visitors to the site and their contacts. Current and new consumers of Infinit Eyewear. Men and women from 20 to 35 years of age.