Cannes Lions

Infinite lives

ECOVIDRIO, Madrid / ECOVIDRIO / 2020

Film
Case Film

Overview

Entries

Credits

Overview

Execution

Ecovidrio, the non-profit organization in charge of recycling glass packaging waste in Spain, collaborates with 25 major brands to “recycle” together some of the most iconic commercials in the history of Spanish publicity.

The film shows all we can do if we had infinite lives using an emotional, humoristic and nostalgic mood.

The audience can notice through the spot scenes that, if we had infinite lives, like glass when it is recycled, the most important thing would be to take care of the environment to continue enjoying our planet.

Everything can change if it is recycled, even advertising, a concept that enhances the need to combat climate change through recycling, with the motto “Recycling gives life. Infinite lives”.

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