Cannes Lions
TBWA\G1, Paris / INFINITI MOTOR COMPANY / 2012
Overview
Entries
Credits
Description
The 2012 Geneva Motor Show saw the launch of Infiniti’s latest inspiration, the Infiniti Emerg-e, a high performance electric car, the likes of which have never been seen before.This new form of electric power required a new form of reveal. So we delved into a bolt of lightning to show its magical, colourful radiance.Infiniti Emerg-e is a car with two personalities. The stealthy urbanite that transforms into a powerful beast on the racetrack. Once again, lightning, with its alluring yet dangerous duality was the perfect match.
Similar Campaigns
12 items