Cannes Lions

INFINITY OPERATION VALENTINE

LEO BURNETT, Milan / MEDIASET GROUP / 2014

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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

Margherita is an Infinity user who loves cinema but, most of all, her friend Tomas. Ten days before Valentine’s day she posted on the Infinity Facebook page and asked for help in order to win his heart. Infinity helped her by recording a streaming declaration of love and uploaded it on the site home page, for all of Italy to watch, just as if it were a movie, named “All that I never told you”, with its own movie poster and plot. We filmed the whole operation and posted it on Youtube and the Infinity FB page.

Outcome

In February, 'All that I never told you' was the most watched movie on Infinity with more than 10,000 views.

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