In today's uncertain world, not even the best contract can capture what will change tomorrow. A contract can only convert to business advantage through a value centric relationship. At HCL, a business model driven by our three core values: Employees First, Trust, Transparency and Flexibility and Value Centricity has led to consistent customer delight which points to one thing:

Our relationships go beyond the contract.

The idea: Hold the world’s first recruitment campaign in public on an open social forum. Globally.

We then looked for the most public place. We chose Twitter - you see, 39% of all job seekers in the world are on Twitter, 65 million of the Twitter population are seeking jobs actively.

We launched a microsite with teaser videos promoting this unique, transparent interview and recruitment experience. HCL employees, past applicants, 67 B-Schools and influencers /tastemakers were approached through e-mailers and posters. It caught on – tweets, re-tweets from both youngsters and senior HR professionals. Tastemakers and online and offline publications. Three rounds of interviews were conducted by a core group of HCL-ites responding in real time, 24/7, for three weeks from a war room. Participants experienced the heart of the company including senior management and leaders at HCL en route to the final selection.

A record engagement with participants from 60 countries, 25% higher than target was achieved.

60+ leading youth and global publications covered the activity generating USD 500,000 worth of PR value.

Kudos poured in from senior HR professionals of global corporations like Philips.

Above all:

Today, HCL has the highest Twitter following in the entire IT industry, globally with 201,000 followers.

And it trended on Twitter for 4 different days, across 19 cities beating India’s elections and Ukraine in the process.

Probably the only case study the results of which are transparently up for anyone to see https://twiiter.com/hcltech