Rather than just addressing the general public, we wanted to get them involved in the debate again, by granting them the opportunity to voice their concerns, questions and anxieties regarding the issue. But since it is so far removed from their daily realities (and frankly, sometimes they just prefer not to listen) we came up with solutions that brought up the topic within unexpected settings: In several movie theatres, we installed an aquarium filled with water coming from a nuclear cooling tower and, in different art exhibitions, we installed a piece of art created by a well known artist with parts used in a nuclear reactor. In both cases, people were asked to communicate their questions or concerns via digital screens. We used all the questions in a media campaign to instigate further questions… And for every question no matter how outrageous, we gave an answer on “le-nucleaire-en-clair.be”

In total, more than 2,000 useful questions were entered, and all of them were personally answered by a team of experts. Stationcubes with interactive screens yielded 483 questions while Boomerang (a hard copy card format!) gave us 664 entries.

More than the actual questions though, the campaign got people talking about the subject again: of the people who recalled the campaign (as measured in a posttest), 1 in 10 talked about it with other people. 8% went on an active search for more informatoion about the issue and 1 in 10 visitied the website.