Branded entertainment is allowed on all media in France.

Hi Marie, Hi Pierre

how are you? Fine.

You look bad…

… you look completely sick today.

...with your little baby teeth you look like a mouse.

...your face looks like a bulldog's,

you've got lines going from your nose down here.

And you've gotten fatter as well. It's terrible…

 sit up straight otherwise your belly looks big.

Your arms are too big, your silhouette is all squashed.

Don't you feel horrible right now? With those large thighs and your horse's hips?

I wish I could see you with a normal body… at least once.

May I interrupt? Ummm….

It's a little harsh what you're saying to her, isn't it?

Hey girls, it's very violent to say that… -ummmm.

But yes, it's what I say to myself all day long. Now, I get how violent it is!

She said exactly the same things I say to myself, like in my notebook.

It's horrifying!

I hope my daughter never speaks to herself like that.

It's unjustified actually. I think we're all really beautiful!

Yes, to like yourself is better. It's as simple as that.

On the day of its launch, the busy weekend of International Women Day, the campaign became the number 2 Trending Topic on Twitter in France. In less than a month, the film reached all together 3,7M views: more than 0,9M views on YouTube and more than 1,7M views on Facebook. On Facebook, the film was shared more than 33K times and the positive thoughts posted by women received more 4,6K likes, 500 comments; with some post generating up to 350 likes.

Those results make this campaign the most successful dedicated Dove Masterbrand campaign in France. It succeeded in reigniting the appeal of the brand and open new conversations around beauty and self-criticism with French women.

Even the English subtitled version, Dove #OneBeautifulThought, released on Dove’s YouTube channel has already reached 1M views without any media support.