We created a brand campaign that demonstrated Jet’s unique approach to innovating saving by finding innovative ways to save on our advertising efforts at every consumer touch point. And of course, we found humorously transparent ways to communicate those savings to our audience.

We started by getting in on Super Bowl excitement, without paying for a Super Bowl ad. It was the most super, “bowl commercial” ever. Literally... Because it was a super, “bowl commercial” our keywords and tagging were more relevant to the search term “Super Bowl Commercial” than any other commercial in the Super Bowl. Which gave us millions of views on Super Bowl weekend, without paying millions of dollars.

On radio, we saved by creating a campaign without any voice actors – just the Google Translate voice.

For Christmas, we created The Careculator. A social media tool that tells you how much to spend on friends and family, based on how much they care about you on Facebook. And, showed you how much more you can buy on Jet, by spending less on the people you love.

In one year we helped to build Jet from an ecommerce start-up to a brand that’s worth $3.3 billion dollars.

Overall, awareness for Jet.com more than doubled nationally from 18% to 40% YOY and purchases increased by 300%.

In 2016, customers rose to over 7 million monthly active users.