Cannes Lions

INSECT SPRAY

CARILLO PASTORE EURO RSCG, Sao Paulo / RECKITT BENCKISER / 2005

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A highly gifted cockroach is setting up a puzzle. It pushes the pieces in order to fit them into the puzzle. As soon as the cockroach finishes the puzzle, a jet of insecticide mercilessly puts an end to its life.

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