Cannes Lions

INSECTICIDES

TOKYU AGENCY, Tokyo / FUMAKILLA / 2007

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2006 Fumakilla Insecticide Campaign launched with exhaustively washing-away the consumers' purchase motives. We came up with the idea: " Want to purchase the most effective insecticide which immediately exterminates the vermins , without failure " We organised the fictitous group …"A Vermin-Lover Volunteer Group." The plot created as:A Vermin-Lover Volunteer Group to smuggle into Fumakilla's research facility, to sneak-record from the vermin-extermination experimental images, for the prosecution. A Vermin-Lover Volunteer Group was not able to endure the hideous crime,which brought about a lawsuit, and resulted in Fumakilla's high capability of vermin-extermination.

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