Brother, the creative advertising school, needed to attract more students driven by creativity. The problem was that, in order to spark the interest of this very specific audience, we had to find it first.

We contacted the best creatives in the country to add one of our banners within their best campaigns inside their Behance proyects, inviting young people to sign up for Brother so they could one day create campaigns like those, turning hundreds of the best campaigns in the country into a new media to reach our audience directly.

Since we were dealing with a very specific audience, we decided to set aside all the big social networks with millions and millions of users, and we focused on the one where these young people always find the campaigns they most admire: Behance.

And so, we decided to do: ¡advertising, inside advertising!

Because, the truth is, without realizing it, all creatives have been building a community inside behance for years: with views, likes, comments and thousands of followers.

¡The creative, becomes the influencer!

We contacted the best creatives in the country to add one of these banners within their best campaigns, inside their Behance proyects, inviting young people to sign up for Brother so they could one day create campaigns like those, turning hundreds of the best campaigns in the country into a new media to reach our audience directly.

How does it work?

Every time a creative includes something new in one of his campaigns, this modification is automatically done in the profile of all its co-owners. This means that by modifying a single campaign, we can reach the audience of all its creators. 

And, even better, every time a project is updated, the system puts it back on top in the feed of the audience of each co-owner. 

Thanks to campaigns from all the major agencies, in collaboration with hundreds of brands, in just one month of campaign we tripled the visits on Brother's website; we doubled the enrolments for the next semester and, of course, the school proved that it is one of the most creative in Colombia.