We are living in a world of fast evolving technology and various smart devices. We started to ask a question to ourselves "Who is the smart technology for?" Samsung Electronics provided smart devices to visually impaired children continuously to help children overcome their disabilities and provide hope. In 2013, Samsung Electronics launched the camera specialized smart phone, Galaxy S4 Zoom. With Galaxy S4 Zoom, we wanted to prove that it is possible to overcome disability and we wanted to let people know that there is no difference between blind and us. Therefore, for the public to understand our message easier, we have opened a photo exhibition for the published ‘Insight’ book and telecasted a documentary with communication through SNS.

Visually impaired children uploaded their photos taken during the journey on SNS and we wanted to let the children communicate with the public in real time. We have looked for media that could be used for an easier and broader understanding of our message. At first the Korean public broadcasting ‘KBS’ scheduled and telecasted brand campaigns for the first time ever, and along with the publishing company ‘Samtoh’ which has the character to benefit the public published a book ‘Insight’ containing photos and communication contents on SNS. ‘Insight' book lead to broader propagation for the public. Also, the ‘five senses’ photo exhibition was opened for the blind and the public and the exhibition was very successful and applauded from the public.

The documentary program was rebroadcasted due to fervent responses and the book ‘Insight' was picked as a best-seller in the essay section. All the profits from the book sales ($10,000) were donated to the school for the blind. Also the Insight campaign took big parts of Samsung Electronics’’ brand value to reach the first position in Korea and the brand value increased by 23% compare to 2013 and this worth $45.7 billion. Now and for ever Samsung Electronics will continue the Insight campaign that helps a neglected class of people to become open to possibilities and encourage the public’s participation and attracts attention.