Cannes Lions

INSTANT COFFEE

PROPAGANDA McCANN, Copenhagen / NESCAFE / 2004

Presentation Image
Film
Film
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Overview

Entries

Credits

Overview

Description

A man is about to prove that you can make a great tasting cup of coffe in almost no time at all. To make it more interresting a piano was dropped above him.

Execution

Trainstations in Denmark have Adshells that rotate, automatically changing the exposed poster. You see the actual shift the first poster sliding to the right, followed by a second poster. This happens every 10 seconds. The entry uses this to make a mini-slideshow movie that portraits 'before' and '10 seconds after.' Utilizing the rotating Adshell the entry demonstrates how quick it is to make a great cup of coffee.

Outcome

Including the use of outdoor as a prime medium in the campaign has helped increase the Nescafé top of mind brand preference by 33% (from 12% to 16%).

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