In the US, Tribute is known as the company that is devoted to expressing gratitude. In fact, that is their product—an automated video platform to show appreciation to those who matter most in our lives. That’s why the brief was to demonstrate Tribute’s appreciation for one of their most important audiences, doctors and nurses in anticipation of National Doctor’s Day.

A short film to prove innovation will never be able to replace humanity in healthcare.

A lot has been talked about the fact innovation might be able to replace doctors in 30 years. This short film is a tribute to human doctors to prove the point innovation will never be able to replace humanity.

Instant Doctor was premiered on National Doctor’s Day, in celebration of the healthcare professionals who devote their lives, to the lives of others. To show Tribute’s appreciation for the work that doctors do on a daily basis, the short film takes a peek into the not-so-distant future—a time when algorithms may replace empathy, and bed-side manner may be a thing of the past. And, in doing so, Instant Doctor demonstrates the magnitude and meaning of humanity in healthcare.

5 thousand views on Vimeo in the first day alone - a good number for the platform; "Pick of the day" and "Short of the Day/Week" in various film outlets such as Film Shortage, Sofy.tv, Shorts.TV, Short of the Week, TV Boooooooom, Shots etc. More than 10 "Official Selection" badges from film festivals such as NYFA, ARFF, Ciclope and Lift-Off but most importantly, 473% increase in Tributes to healthcare professionals following the launch of the film.