Cannes Lions

INSTAnt Party

BBDO JAPAN, Tokyo / BACARDI / 2018

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Overview

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Credits

OVERVIEW

Description

Celebrity love sharing their personal lives. These are the most popular posts on Instagram. Because people can dream about enjoying a celebrity’s experience.

Martini has been successfully using Japanese No.1 Model “Kana” as a brand ambassador.

But imagine if instead of just watching Kana, you could actually experience her celebrity lifestyle.

Execution

Kana traveled all over Italy, the home Martini. She posted about her various experiences.

Then you could purchase and enjoy same, thanks to Martini and their partners.

In amazon, you could buy the same food Kana enjoyed.

In amazon music, you could download the soundtrack Kana was listened to.

In honestbee, you could buy the same ingredients Kana cooked with.

In Spacemarket, you could even rent the house where Kana held a fabulous party.

Outcome

150,000 Instagram likes in 1 week.

In amazon, our products were sold out in 1 day.

In Spacemarket, 96% of our customers were satisfied.

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