Our challenge is not in communicating its benefits. The bigger challenge is for consumers to 'SEE' the benefits and take it daily, especially when they need to perform. Unfortunately for us, the benefits of Berocca is not very evident or tangible like Panadol for headaches. Its benefits are not immediately felt so we needed to find an insightful solution to convince consumers to reach for it more regularly.

Our challenge is not in communicating Berocca's benefits. The bigger challenge is for consumers to 'SEE' the benefits and take it daily, especially when they need to perform. Unfortunately for us, the benefits of Berocca are not very evident or tangible like Panadol for headaches.

Our idea was designed to make this benefit more tangible and more compelling for our target audience to reach for a Berocca regularly. This idea lets them experience the benefits and engage them in the most relevant way - in the office.

Posters distributed were completely consumed within 3 days of reaching the offices. From the feedback and overwhelming results, our client is preparing to create special Berocca packs with similar food-ink printed tablets.