Cannes Lions

INSTITUTIONAL

LEO BURNETT TAILOR MADE, Sao Paulo / IVECO / 2015

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

A simple, easy to understand image capable of causing an impact and becoming a topic in the trucker community, in a direct and memorable way, a single letter can cause a serious accident and even kill. We used the moviment of brush script lettering to show the continuation of an action that can have tragic consequences.

Outcome

Thousands of truckers were able to see our alert and understand the dangers of texting while driving in a better way.

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