Cannes Lions
OGILVYINTERACTIVE, Sao Paulo / RENAULT / 2003
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This website was developed to create a clear connection between Brazil and Renault, since the French manufacturer is a newcomer in the Brazilian Market (its plant was launched just 3.5 years ago).The website is a Brazilian Tourist Guide that brings a new trip every week. The main characteristic of this guide is the customisation tools. The user can create their own guide, choosing only the information they consider important.
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