The concept of the 'robot cat' could be performed in Pinacoteca's website easily. But the Facebook was chosen due to its unique possibility of sharing and socializing actions. With this concept, we were sure that a tour with the 'robot cat' would be so strong that users would certainly share with friends.

In order to make the concept works, social media in Facebook was used to increase Pinacoteca's fan base.

With a growth of 6.000 fans in less than 2 weeks using exclusively 'robot cat' ads, the 'robot cat' tab was the protagonist of Pinacoteca's fan page.

During 8 weeks that followed the Facebook activation, the number of visitors increased around 25%.