Cannes Lions

INSTITUTIONAL

LEW'LARA\TBWA, Sao Paulo / VIRADA SUSTENTAVEL / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

We used the basic idea of sustainability to compose the Sales Book. It was totally made on used agendas and had its pages handwritten, graffited and printed on old newspapers, yellow pages and bread bags. So, every single one of the 150 Sales Books that were made was a unique piece.

Outcome

We don´t have a quantifiable result yet since the event has not started.

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