To promote the pleasures of reading, we decided to tell book stories where the target usually spends time reading: their Facebook walls. So we took a book, created a profile for every character. People were invited to become friends with them, know their profiles. And through them, we told the whole book story, in an interactive way.

The client's fan base on Facebook increased. The book author's fan base increased as well. People got interested in this new way of telling stories. The client has already decided to use this as a platform to promote other books. And, the more important thing, FBooks is promoting a the pleasures of reading to a whole new target.