QG PROPAGANDA, Sao Paulo / MAPFRE / 2013
Insurance sounds like a boring subject for most of people. So we wanted to reach them by surprising them.
Our objective was to make them realize that anything can happen, consequently make them see how important it is to have an insurance.
We are telling real facts at the campaign. Each title is a shocking and unexpected short story.
We wanted the layouts to be the same. Wich layout a unique and unexpected story.
Insurance comunication in Brazil usually all look alike. We really stood out with this campaign.
And it was great to add value to the brand.