Cannes Lions

INSURANCE

QG PROPAGANDA, Sao Paulo / MAPFRE / 2013

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

Overview

Description

Insurance sounds like a boring subject for most of people. So we wanted to reach them by surprising them.

Our objective was to make them realize that anything can happen, consequently make them see how important it is to have an insurance.

Execution

We are telling real facts at the campaign. Each title is a shocking and unexpected short story.

We wanted the layouts to be the same. Wich layout a unique and unexpected story.

Outcome

Insurance comunication in Brazil usually all look alike. We really stood out with this campaign.

And it was great to add value to the brand.

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