“Bees” is apart of the online pre-roll GEICO ad campaign “What’s Your Reason”. The animated campaign incorporates exaggerated technological mishaps, comical situations, and a catchy jingle to reinforce how customers could save money with GEICO insurance. The fifteen-second ad is concise and entertaining as it reminds GEICO customers that they are only a call, click, or email away from saving money. “Bees” begins and ends with a GEICO savings message to reiterate to viewers that GEICO is available to help customers save on insurance no matter what.