Cannes Lions

INSURANCE

PUBLICITAS/SAATCHI & SAATCHI, Guayaquil / SEGUROS SUCRE / 2013

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Case Film
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Description

Focusing on tranquility, we worked on the emotional angle, with simplicity rather than rationality. Using elements that everyone knows from TV and movies, a clear message was sent that everyone’s life will continue as is, Seguros Sucre the one that makes that promise.

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