REALE, Spain’s foremost insurance company takes care of every little detail in the lives of millions of clients.

And, as the sponsor of REALE Sociedad FC, Spain’s premier league team, they also know that the teams greatest ‘risks’ are not the penalties, the injuries, the referees and the rivals... but not having the ‘very vocal’ support of their fans.

However, the chilliest winter in 26 years affected tens of thousands of fans with colds, flu, tonsillitis and hoarseness – and match attendance reduced by over 22%.

So REALE had to find a ‘simple’ solution and ‘insure’ their throats.

REALE appointed 2 million uniquely qualified insurance brokers, who, fed only with white and blue flowers, were tasked to produce 100% REAL Sociedad FC Honey.

Their team spirit was built by the team’s anthem and the sound of mythical matches, motivating them until their productivity soared.

And when they were done, REALE sent a very grateful squad of ‘representatives’ to collect the packaged ‘fruits of their labor’, to present to the fans at REALE branches, nation-wide.

As further insurance, REALE Sociedad FC Honey Candies were also handed in the stadium during the matches.

And when they were done, REALE sent a very grateful squad of ‘representatives’ to collect the packaged ‘fruits of their labor’, to present to the fans at REALE branches, nation-wide.

As further insurance, REALE Sociedad FC Honey Candies were also handed in the stadium during the matches.

REALE 's and REALE Sociedad's websites, REALE’s high street branches, the teams various facilities, and general and sports media publications featured the campaign initiative and the news swarmed through social networks.

- 800.000 social media impressions.

- 3.491.000 people reached through earned media.

- 80.000 investment / 4.3 millions Spaniards reached.

- 20% RFQ increased at Reale Branches.

- 20% new business enquires.