Driveway basketball courts are a great way to get double usage out of a limited space. But when you mix a parked car, a basketball and a prepubescent foresight, it can only end badly.

Over the past year, Allstate has enjoyed huge success with their popular “Mayhem” campaign. Our idea was to leverage the humorous tone of the advertising to create “Mayhem Red” – the most dangerous wine in the world. The bottle tells the story of a wine that has been to hell and back, surviving wildfires, car accidents, explosions, theft and personal injury to make it to your table.

Allstate's Chief Marketing Officer was so pleased with how the wine bottle turned out, that all 70 bottles produced were gifted to business partners.Additionally, recipients were so impressed with this unique memento that they asked Allstate for information on who created it in order to inquire about having some made for themselves.