Cannes Lions

INSURANCE

KIRSHENBAUM BOND + PARTNERS, New York / LIBERTY INSURANCE / 2006

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Rather than being a passive insurance company that sits around waiting forbad things to happen, Liberty Mutual is a progressive company that's alwayslooking ahead. Using famous historical references, we show how hindsight isthe easy part, it's thinking ahead that's really hard. In this spot, we askwhat could have happened had Adam & Eve thought twice about the forbidden fruit?

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