The world’s first interactive billboard, that gives advice on all insurance matters.We equipped the advertising space in a bus shelter with the technology needed to have an unforced conversation with an ERGO insurance specialist. A team of 17 worked in shifts around the clock for a whole week to answer all insurance questions.

Thousands of pedestrians witnessed ERGO’s innovative media idea. Local newspapers, magazines, national blogs and insurance forums picked up the story and helped spread the word. Over a 1000 conversations were held and people experienced how well ERGO advisors are trained to give simple explanations for complex insurance matters. 108 phone numbers were exchanged and appointments for consultations were set. However, the most important achievement was improving ERGO’s image and proving that insurance isn’t such an annoying topic to tackle.