It's still early days, so we do not have the exact number of callers responding to this piece. Also since the print and poster campaigns and television commercial have the same number, it's hard to judge which piece is generating the calls.On the whole though, there has been good response to the campaign. The client realized he was taking a risk with such a bold campaign in what is traditionally a very conservative category so it came as a mixture of relief and sheer joy to both him (and us) when the phone calls started pouring in.