For the internal launch of a new comprehensive car insurance product, the agency developed a web based, interactive game called MultiMotor Mania. The game was used as a platform to help educate staff about this new product in an unusual and enjoyable manner. They were required to spot certain items, insurable under the policy and to answer a brief trivia. Those with the best scores stood a chance of winning fabulous prizes that re-enforced the new product's features. The prizes included a car wash voucher as well as car care kits.