Cannes Lions

INSURANCE

BLACK RIVER F.C., Johannesburg / VIRGIN / 2010

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Some problems have existed since the beginning of time. Like theft and accidents. Just because some problems are ancient, it doesn’t mean your insurance has to deal with it like it’s the old days. Insurance by Virgin Money is the new solution. The new way of doing insurance.This commercial is set in Medieval times. It’s about a peasant in a horse and cart that crashes into another peasant. It had to be written in Old English to maintain authenticity. The challenge was to convey modern behaviour using an archaic way of speaking.

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