Cannes Lions
OGILVY MEXICO, Mexico City / ASOCIACION MEXICANA DE INSTITUCIONES DE SEGUROS / 2010
Overview
Entries
Credits
Description
In Mexico, we make fun of everything; Even death. What better chance to make fun of it in one of the categories that has more problems with Mexicans: insurance.
Mexicans don’t trust in insurance companies. So, to make a point, let’s show how moody Death is, because Lady Death, always gets her way. So, it’s better if you have insurance, because nothing is for certain, but your insurance is.
Similar Campaigns
8 items