We have found that we have practically no space on ice-hockey stadiums for any activity. Stadiums are already fulfilled with communication (including air where promo zeppelins fly during intermission). We decided to use 2-4 minute gaps on the ice during intermission. We needed to create something short, interactive and for as many people as possible. Throwing of pucks was the right idea. We had to develop foam pucks as original pucks are too heavy and could hurt someone. We had to rent an ice stadium and train our teams to make the whole activity in three minutes.

Attendance at play-off matches was more than 600,000 people. The number of people competing with pucks was 22,000. Owners of puck hats sported their hats even during the World Championship in Austria where these were sought after by hockey memorabilia collectors.Client was completely happy with this project and we are repeating it this year again.