We wanted to say that for those who have Bradesco Car Insurance have nothing to worry about. Nothing better than a happy car accident with a surprising ending to show how important it is to be always covered. We had to communicate to a select and class AB group. Using the statistics numbers we saw that the internet population was the target and more, they have much more chance to have a car than any other population. So, we were communicating to the right target and maximising the client money.