Insurance and financial services are low-interest categories. Sharing or making a 'Life comes at you fast' moment is more interesting. Doing it in Times Square makes it really interesting. Flash ads and commericals are running nationally on a wide range of sites from entertainment to business. They bring people to www.lifecomesatyoufast.com, a site that bridges the online world and the real world. So far, people have used it to propose, quit their jobs and celebrate the safe return of their children from Iraq. We can't wait to see what happens this week.