DDB BRASIL, Sao Paulo / ITAU / 2006
In order to communicate the advertiser's importance to the corporate market, we created an innovative ad for Carta Capital magazine’s "The Most Admired Companies in Brazil" special issue. In addition to the ad announcing Itau Seguros as the winner of the “Most Admired” award, we packaged the magazine in bubble wrap to communicate the idea of "protection". 23,000 copies were sent to subscribers, in addition to another 1,000 which were distributed at the awards ceremony.
The unique format attracted due attention and generated substantial interactivity with the readers. At that moment, Itau Seguros found itself in the spotlight and could enjoy a closer rapport with the entrepreneurial leaders and opinion makers present at the event.