Cannes Lions

INSURANCE COMPANY

OGILVY BRASIL, Sao Paulo / ALLIANZ / 2012

Film
Film

Overview

Entries

Credits

Overview

Description

We've turned the popular game Frogger into a live interactive experience. Instead of animated traffic, we use the realtime heavy São Paulo's traffic as the background. We've put a 24/7 camera on the rooftop of a building, streaming live on a high traffic street. Facebook users can help the amphibians cross safelyto the other side while jumping in between real cars. With this virtual game, Allianz advises and proves that everyone can easily prevent real life dangers.

Execution

Placing a camera on the top of a building, we created LiveFrog, an Interactive Live Game for Facebook users. The same avenue that millions use to go to work and back home, turned into our media display.

Outcome

LiveFrog was spread all over. More than 60,000 people joined LiveFrog and almost 200,000 matches were played. The average interaction time was 6 minutes and reached blogs, magazines and television channels.

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